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Digital Marketing Fundamentals

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Digital Marketing Fundamentals

Certified Digital Marketing Fundamentals course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services.

Why Should You Choose This Certification?

  • Recount the history and evolution of digital marketing.
  • Identify key topics in digital advertising like SEM, display ads, affiliate marketing and more.
  • Distinguish social media marketing channels like Facebook, Twitter, YouTube, Instagram, Pinterest, and more.
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Digital Marketing Fundamentals - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Pending

Course Curriculum

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Understand Available DM (Digital Marketing) Channels
  • Evaluate DM Channels
  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

About Digital Marketing Fundamentals

Digital Marketing Fundamentals course provides the knowledge of Digital Marketing strategies and the overall market growth. This certificate will help to optimize Search Engine Operation, Search Engine Marketing tool, E-Commerce Marketing, and Social Media Optimization.Candidates can take up the Digital Marketing certification course for free by enrolling and filling the enrollment form.

  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam

There is no formal prerequisite for this course.

Anyone interested in knowing more about Digital Marketing can enroll for this course.

Important concepts covered in the course. View course outline. The course includes:

  • Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using your credentials
  • For Digital Marketing Fundamentals Level Certification exam, read the first two chapters of Digital Marketing certification
  • SMstudy® verifies the application; confirms the exam date & time
  • Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “SMstudy® Certified Digital Marketing Fundamentals”.
  • Upon successful completion of the exam get an online certificate

Frequently Asked Question's

Organizations are realizing the value of marketing in reaching out to customers and giving them what they want. This helps build brand loyalty and promotes business. Digital marketing is one way to connect with customers and help generate higher revenues and beat competition. This course will teach you how to develop effective campaigns and use social media platforms to gain new and maintain existing customers. You will learn about the latest tools and technologies that will make you indispensable to the marketing team.

Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service.More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four Ps of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

Please send us an email to info@transgemini.com, and we will answer any queries you may have!