Resources Corporate Training Blog

Digital Marketing Specialist

Download Course View More

Digital Marketing Specialist

Digital Marketing Specialists facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.

Why Should You Choose This Certification?

  • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
  • Become competent in planning, managing, and executing integrated multi-channel campaigns.
  • Lead digital marketing teams and digital marketing initiatives for your organization.
  • Understand how digital marketing disciplines all work together and how to optimize your use of each one.
Download Course

Digital Marketing Specialist - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)

Course Curriculum

  • SEO Introduction
  • How Search Engines Work
  • Types of SEO
  • Keyword Research and Competitive Intelligence
  • On-Page Optimization
  • Off-Page Optimization
  • Duplicate Content
  • Design and Architecture
  • Local SEO
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines
  • SEO Tools
  • How to Build a Successful Career in SEO
  • Introduction to Social Media
  • Social Media Strategy and Planning
  • Social Media Channel Management
  • Social Media Management Tools
  • Social Media Measurement and Reporting
  • Social Advertising
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Measurement and Budget
  • Introduction to Email Marketing
  • Elements of Email
  • Working with an ESP
  • Build and Maintain your List
  • Avoid Spam Penalties
  • Email Deliverability
  • Campaign Measurement
  • Automation Basics
  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Promotions and Incentives
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Rules and Regulations
  • Introduction to Pay Per Click
  • Psychology of Search
  • Account Hierarchy
  • Search Ads and Keyword Targeting
  • Increasing Reach With Display Network
  • Reaching Target Audiences
  • The Buying Funnel
  • The Paid Search Auction
  • Setting and Measuring Marketing Goals
  • How PPC Fits into the Digital Strategy
  • Introducing Website Conversion Rate Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions
  • Seeing the Bigger Picture
  • Introduction to Digital Analytics
  • Organizational Maturity
  • Building Blocks
  • Managerial Perspectives of Digital Analytics
  • Key Performance Indicators
  • Segmentation
  • The Analysis Process
  • Experimentation and TestingMarketing Management
  • Experimentation and Testing
  • Reports and Dashboards
  • The Digital Analytics Stack
  • Introduction to Marketing Automation
  • Lead Capture and Nurture
  • Automated Campaigns
  • Improving Customer Life cycle
  • What is Programmatic Buying
  • Programmatic Buying vs Traditional Paid Marketing Approaches
  • Programmatic Direct vs RTB
  • Programmatic Workflow
  • Targeting Strategies in Programmatic
  • Introduction to Google Analytics
  • Navigating the Interface
  • Advanced Table Filtering
  • Creating Segments
  • Multiple Goals and Goal Types
  • Part 1 - Campaign Tracking: Fundamental Concepts
  • Part 2 - Campaign Tracking: Tracking Parameters
  • Tracking People
  • Analyzing Marketing Effectiveness
  • Feature-Rich-Website Tracking
  • Tracking Ecommerce
  • Analytics Intelligence
  • Collaboration and Sharing
  • Dashboards
  • Understanding the Account Structure and Managing Users
  • Quality Assurance

About Digital Marketing Specialist

Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.

  • Multiple choice
  • 140 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to earn 20 educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy® approved VMedu Authorized Training Partner (V.A.T.P.)

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Digital Marketing Specialist.

Important concepts covered in the course. View course outline. The course includes:

  • Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using your credentials
  • For Digital Marketing Fundamentals Level Certification exam, read the first two chapters of Digital Marketing certification
  • SMstudy® verifies the application; confirms the exam date & time
  • Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “SMstudy® Certified Digital Marketing Fundamentals.
  • Upon successful completion of the exam get an online certificate

Frequently Asked Question's

Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:

  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates.
  • UEntrepreneurs or Business Owners
  • Marketing Consultant

A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.

Please send us an email to, and we will answer any queries you may have!