Resources Corporate Training Blog

Email Marketing Professional

Download Course View More

Email Marketing Professional

Email Marketing Professional course is tailored to marketing specialists or enthusiasts wanting to understand how to use email as a marketing tool. Despite the growth of numerous online marketing channels, email marketing has remained one of the most effective channels for direct marketing to individual consumers and businesses. This course provides a comprehensive knowledge of the intricacies of email marketing. Certified Professionals understand the Do’s and Don’ts of emailing to a variety of target segments.

Why Should You Choose This Certification?

  • Find out why email is still a great form of marketing.
  • Learn to target users through email analytics.
  • Learn to automate generation of emails for effectiveness.
  • Develop effective email marketing strategies.
  • Promote business and improve sales and revenue.
Download Course

Email Marketing Professional - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)

Course Curriculum

  • Introduction to Email Marketing
  • Increasing Value of Email in Marketing
  • Identifying the Email Sender
  • The Critical Importance of the Subject Line
  • Deciding Subject Line Length
  • Subject Line Wording Improves Performance
  • Words in the Subject Line-Actions, Promises and Outcomes
  • Industry Examples
  • Critical Email Design Factors
  • Utilize and Optimize Preheader, Headline, and Call-to-Action
  • Understand Color Contrast and White Space
  • Create Readable, Actionable Text
  • Utilize Mobile-Responsive Emails
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation
  • Create Great Content
  • Develop a Brand Voice and Strategy
  • Benefits of Using Images in Email
  • Integrate Video for Higher Engagement
  • Use Email with Other Digital Channels
  • Subscriber List Management Strategies
  • Issues of Subscriber Consent to Send Emails
  • List is a Business Asset
  • Manage Churn Rate and Improve
  • Understand Personalization
  • Utilize Recognition and Rewards
  • The Demonstrated Value of Automated Emails
  • Get Started with Welcome Emails
  • Understand Date-Based Triggers
  • Understanding Action and Event Triggers
  • The Purpose of Landing Pages
  • Types of Landing Pages
  • Landing Page Design and Layout
  • Human Factors in Landing Page Design
  • Consistency in Message
  • Optimize Call-to-action and Lead Capture
  • Email Preflight Strategy
  • Issues of Subscriber Consent to Send Emails
  • Create a Preflight Review Checklist
  • Test Your Emails
  • Timing Strategies for Email Campaigns
  • Implications of GDPR
  • Email Marketing and GDPR
  • Audit and Review for GDPR

About Email Marketing Professional

With e-mail users expecting to reach over 4.1 billion in the near future, email promotion has become the most popular form of marketing. Organizations realize the importance of email marketing in attracting customers to generate sales and revenue and are therefore hiring, in large numbers, email experts who can use the latest tools to write and design strategic emails that will help in realizing business profits.Our course is designed to give you that expertise. Whether you want to write for your organization or to promote your own business, our in-depth course with extensive hands-on learning will familiarize you with all the tools and techniques to write emails that will get noticed and appreciated. Pursue this course now and become an email expert.

  • Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
  • Understand the subtle and intricate details of effective email marketing
  • Generate a higher number of email subscribers
  • Use effective email marketing to get more traction by employing the latest strategies
  • Learn how to market a business through an email marketing platform
  • In-depth knowledge of email Rules and Regulations
  • Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally
  • Business Owners / Entrepreneurs
  • Internet Marketers
  • Affiliate Marketers
  • Bloggers
  • Marketing Professionals who want more traffic, sales and conversions
  • Business Owners who want to generate revenue
  • Business Development Professionals
  • Aspiring professionals in the marketing field
  • Freelancers and graduates

Candidates must pass the SMstudy® Certified Digital Marketing Professional exam and study all processes from Chapter 7 of the SMstudy® Guide- Digital Marketing book before applying for the SMstudy® Certified Email Marketing Professional.

Frequently Asked Question's

  • Multiple choice
  • 60 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming an Email Marketing Professional.

Please send us an email to, and we will answer any queries you may have!