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Marketing Research Fundamentals

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Marketing Research Fundamentals

Marketing Research Fundamentals course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data.

Why Should You Choose This Certification?

  • Gain a basic understanding of Marketing Research.
  • Learn the key concepts of Marketing Reserach.
  • Develop and execute marketing plans to drive demand for products & services.
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Marketing Research Fundamentals - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)

Course Curriculum

  • Early Models of Sales and Marketing
  • Conventional Mass Media Marketing
  • Fragmented New-Age Marketing
  • Innovative Internet-based Business Models
  • Sales and Marketing as a Continuum
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Research Overview
  • Define Research Problem and Choose Research Design
  • Data Collection
  • Data Processing and Data Analysis
  • Data Interpretation and Reporting
  • Define Research Problem
  • Choose Research Design

About Marketing Research Fundamentals

The Marketing Research Associate certification explains the concepts of marketing research. This course is tailored to anyone interested in knowing more about Marketing Research and wants to gain the knowledge in sales and marketing framework.Candidates can take up the Marketing Research Associate certification course for free by enrolling and filling the enrollment form.

  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam

There is no formal prerequisite for this course.

Anyone interested in knowing more about Marketing Research can enroll for this course.

Important concepts covered in the course. View course outline. The course includes:

  • Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using your credentials
  • For Marketing Research Fundamentals Level Certification exam, read the first two chapters of Marketing Research certification course
  • SMstudy® verifies the application; confirms the exam date & time
  • Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “SMstudy® Certified Digital Marketing Fundamentals.
  • Upon successful completion of the exam get an online certificate

Frequently Asked Question's

Organizations are realizing the value of marketing in reaching out to customers and giving them what they want. This helps build brand loyalty and promotes business. Marketing is one way to connect with customers and help generate higher revenues and beat competition. You will learn about the latest tools and technologies that will make you indispensable to the marketing team.

Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service.More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four pillars of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

Please send us an email to, and we will answer any queries you may have!