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Marketing Research Professional

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Marketing Research Professional

Marketing Research Professionals facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.

Why Should You Choose This Certification?

  • Gain a basic understanding of Marketing Research.
  • Learn the key concepts of Marketing Reserach.
  • Develop and execute marketing plans to drive demand for products & services.
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Marketing Research Professional - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)

Course Curriculum

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Marketing Strategy Overview
  • Marketing Research Overview
  • Define Research Problem
  • Choose Research Design
  • Collect Secondary Data
  • Collect Primary Data
  • Data Processing
  • Data Analysis
  • Data Interpretation
  • Reporting

About Marketing Research Professional

Marketing Research Professional explains the concepts of Marketing Research and provides a framework to conduct marketing research and to analyze sales and marketing data. It also demonstrates how marketing research findings can help the marketing team conceptualize and finalize product features. Marketing Research Professional is the process of gathering ,analyzing and interpreting information about a market, product and services to be offered for sale in the market.

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Online unproctored exam

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Fundamentals certification and study the recommended processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional certification. All required resources are provided as part of the online certification course.

This certification is appropriate for anyone interested in becoming a Marketing Research Professional.

Important concepts covered in the course. View course outline. The course includes:

  • Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using your credentials
  • For Marketing Research Fundamentals Level Certification exam, read the first two chapters of Marketing Research certification course
  • SMstudy® verifies the application; confirms the exam date & time
  • Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “SMstudy® Certified Digital Marketing Fundamentals.
  • Upon successful completion of the exam get an online certificate

Frequently Asked Question's

Organizations are realizing the value of marketing in reaching out to customers and giving them what they want. This helps build brand loyalty and promotes business. Marketing is one way to connect with customers and help generate higher revenues and beat competition. You will learn about the latest tools and technologies that will make you indispensable to the marketing team.

Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service.More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four pillars of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

Please send us an email to, and we will answer any queries you may have!