Resources Corporate Training Blog
Preview this course

Marketing Research Specialist

Certified Marketing Research Specialists facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy.

Why Should You Choose This Certification?

  • Gain a basic understanding of Marketing Research.
  • Learn the key concepts of Marketing Reserach.
  • Develop and execute marketing plans to drive demand for products & services.

Marketing Research Specialist - Online Self Paced Learning

Online Self Paced Learning

  • High quality videos.
  • Mobile apps.
  • Engaging case studies.
  • Full length simulated exam.
  • Estimation Cards.
  • Study guides & Podcasts.
  • 24*7 Learners Support.
  • Chapter tests.
  • Free Exam Voucher.

Marketing Research Specialist - Instructor Led Training

18 th  May
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  May
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  June
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Pending
Course Price

$450

Enroll Now

Course Curriculum

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Marketing Strategy Overview
  • Marketing Research Overview
  • Define Research Problem
  • Choose Research Design
  • Collect Secondary Data
  • Collect Primary Data
  • Data Processing
  • Data Analysis
  • Data Interpretation
  • Reporting
  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Method of Least Squares
  • Analysis with Statistical Packages

Marketing Research

Course Preview

About Marketing Research Specialist

Marketing Research Specialist facilitates well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behaviour, define metrics for marketing efforts, and track and improve marketing activities.

  • Multiple choice
  • 140 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy® approved VMedu Authorized Training Partner (V.A.T.P.)

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.

Important concepts covered in the course. View course outline. The course includes:

  • Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using your credentials
  • For Marketing Research Fundamentals Level Certification exam, read the first two chapters of Marketing Research certification course
  • SMstudy® verifies the application; confirms the exam date & time
  • Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “SMstudy® Certified Digital Marketing Fundamentals.
  • Upon successful completion of the exam get an online certificate

Frequently Asked Question's

Organizations are realizing the value of marketing in reaching out to customers and giving them what they want. This helps build brand loyalty and promotes business. Marketing is one way to connect with customers and help generate higher revenues and beat competition. You will learn about the latest tools and technologies that will make you indispensable to the marketing team.

Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service.More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four pillars of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

Please send us an email to info@transgemini.com, and we will answer any queries you may have!

Trending Courses

Popular Courses