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Marketing Strategy Fundamental

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Marketing Strategy Fundamental

Marketing Strategy Fundamentals certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization.

Why Should You Choose This Certification?

  • Gain basic understanding of Marketing Strategy.
  • Learn key concepts of Marketing Strategy.
  • Improves the quality and availability of services.
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Marketing Strategy Fundamental - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Pending

Course Curriculum

  • Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
  • Certification Schema for SMstudy® Certifications
  • Key benefits of using the SMstudy® Guide
  • Barter System, Traditional Marketplace and Seller's Marketplace
  • Conventional Mass Media Marketing
  • Fragmented New-Age Marketing
  • Innovative Internet-Enabled Business Models
  • Sales and Marketing as a Continuum
  • Analyze Market Opportunity
  • Define Competition, Targeting, and Positioning
  • Determine Pricing and Distribution Strategies
  • Determine Metrics, Objectives, Marketing Aspects, and Budget Allocation
  • Impact of Marketing Strategy
  • Senior Management Directions & Insights, Organizational Capabilities
  • Assumptions & Constraints, Existing Marketing Research Reports
  • Meetings and Discussions
  • BCG Growth-Share Matrix
  • Value Chain Analysis
  • Marketing Research
  • Strengths and Weaknesses, Marketing Research Reports
  • Introduction
  • Inputs
  • Meetings and Discussions
  • Porter’s Five Forces for Industry Attractiveness
  • Market Analysis, Marketing Research
  • PESTEL Analysis
  • Introduction
  • Inputs
  • Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
  • Behavioral Segmentation
  • Company Characteristics-Based, Evaluation of Future Market Scenanarios
  • Market Definition and Market Segments

About Marketing Strategy Fundamental

The SMstudy® Certified Marketing Strategy Fundamentals certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. This course is included in the Free Subscription. The SMstudy® Certified Marketing Strategy Fundamentals exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Strategy Fundamentals.

  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam

There is no formal prerequisite for this course.

Anyone interested in knowing more about Marketing Strategy can take up this course.

Frequently Asked Question's

Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service.More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four Ps of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

No previous experience is necessary to successfully complete this specialization

Please send us an email to info@transgemini.com, and we will answer any queries you may have!