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Marketing Strategy Professional

Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.

Why Should You Choose This Certification?

  • Gain basic understanding of Marketing Strategy.
  • Learn key concepts of Marketing Strategy.
  • Improves the quality and availability of services.

Marketing Strategy Professional - Online Self Paced Learning

Online Self Paced Learning

  • High quality videos.
  • Mobile apps.
  • Engaging case studies.
  • Full length simulated exam.
  • Estimation Cards.
  • Study guides & Podcasts.
  • 24*7 Learners Support.
  • Chapter tests.
  • Access To Body Of Knowledge.

Marketing Strategy Professional - Instructor Led Training

18 th  May
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  May
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  June
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Pending
Course Price

$150

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Course Curriculum

  • Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
  • Certification Schema for SMstudy® Certifications
  • Key benefits of using the SMstudy® Guide
  • Barter System, Traditional Marketplace and Seller's Marketplace
  • Conventional Mass Media Marketing
  • Fragmented New-Age Marketing
  • Innovative Internet-Enabled Business Models
  • Sales and Marketing as a Continuum
  • Analyze Market Opportunity
  • Define Competition, Targeting, and Positioning
  • Determine Pricing and Distribution Strategies
  • Determine Metrics, Objectives, Marketing Aspects, and Budget Allocation
  • Impact of Marketing Strategy
  • Senior Management Directions & Insights, Organizational Capabilities
  • Assumptions & Constraints, Existing Marketing Research Reports
  • Meetings and Discussions
  • BCG Growth-Share Matrix
  • Value Chain Analysis
  • Marketing Research
  • Strengths and Weaknesses, Marketing Research Reports
  • Introduction
  • Inputs
  • Meetings and Discussions
  • Porter’s Five Forces for Industry Attractiveness
  • Market Analysis, Marketing Research
  • PESTEL Analysis
  • Introduction
  • Inputs
  • Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
  • Behavioral Segmentation
  • Company Characteristics-Based, Evaluation of Future Market Scenanarios
  • Market Definition and Market Segments

Marketing Strategy

Course Preview

About Marketing Strategy Professional

Marketing Strategy Professional certification helps sales or market professional to understand their brand’s unique value proposition, target markets, and strategies to connect with defined audiences.It provides facilitators with well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam
  • There are no pre-requisites for Marketing Strategy Professional certification.
  • In general, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

This certificate is also applicable for the specialist who is interested in becoming a Marketing Strategy Professional.

  • Introduction
  • Analyze Market Opportunity
  • Define Competition, Targeting, and Positioning
  • Determine Pricing and Distribution Strategies
  • Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
Important concepts covered in the course. View course outline. The course includes:

  • Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using your credentials
  • Access the online course on 'Marketing Strategy’. Read through all the important concepts covered in the course. View course outline
  • Schedule your exam
  • SMstudy® verifies the application; confirms the exam date & time
  • Take the two hour proctored exam online
  • Upon successful completion of the exam get an online certificate

Frequently Asked Question's

Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service.More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four Ps of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

No previous experience is necessary to successfully complete this specialization

Please send us an email to info@transgemini.com, and we will answer any queries you may have!

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