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Search Engine Optimization Professional

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Search Engine Optimization Professional

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results.

Why Should You Choose This Certification?

  • Complete a competitive analysis on a webpage.
  • Develop a solid approach for achieving a productive and successful relationship with your client.
  • Learn to automate generation of emails for effectiveness.
  • Create influencer relationships and collaborations and analyze data to see which content gets the most shares.
  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client.
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Search Engine Optimization Professional - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)

Course Curriculum

  • SEO Introduction
  • Importance of SEO
  • What Is SEO?
  • Search Ecosystem Components
  • Search Ecosystem Components: Incentives
  • What Drives Search Ecosystem?
  • SEO and Social Media
  • SEO: Pros and Cons
  • Avoid Outdated Techniques
  • SEO Career in Organizations
  • Enterprise SEO
  • Small-Medium Business SEO
  • SEOs in Agencies
  • Major Search Engines
  • Minor Search Engines: Search
  • Search Engine Mechanism
  • Search Engine Crawling
  • Sitemaps
  • Storing
  • Processing and Indexing
  • Ranking
  • Critical Email Design Factors
  • Utilize and Optimize Preheader, Headline, and Call-to-Action
  • Understand Color Contrast and White Space
  • Create Readable, Actionable Text
  • Utilize Mobile-Responsive Emails
  • SEO Hats
  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO
  • SEO Best Practices
  • What is SEO Spam?
  • Falsifying Content
  • Falsifying Links
  • Falsifying Website Content
  • The Periodic Table of SEO Success Factor
  • Importance of Keyword Research
  • Performing Keyword Research
  • Types of Queries
  • Competitive Analysis Overview
  • Factors in Competitive Analysis
  • B2B vs. B2C
  • Defining On-Page Optimization
  • On-Page Factors
  • Title Tags
  • Meta Description
  • Header Tags
  • URLs and URL Structure
  • Image Alt Text
  • Internal Links
  • Keyword Stuffing
  • Perfectly Optimized Page
  • SEO Factors
  • What is Off-Page Optimization
  • Signals of Popularity
  • Create Link-Worthy Content
  • Off-Site Engagement
  • Utilize Offline Relationships
  • Types of Links
  • Rel = “nofollow” and Social Media
  • Importance of Design
  • Design: Best Practices
  • Designing for Search Engines
  • Biggest SEO Misconception
  • What to Measure?
  • Constant Changes
  • Google Panda Update
  • Google Penguin Update
  • Google Humming Bird Update
  • RankBrain
  • SEO Is Still Powerful
  • Integrating Marketing Channels
  • User Experience Across Channels
  • SEO and Content Marketing
  • SEO and Analytics
  • SEO and Mobile

About SEO Professional

SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline more than 81 per cent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists.

Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. Simplilearn’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skill sets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.

  • Master basic to advanced-level SEO skills
  • Attract organic traffic to a website, boosting visibility and new customers
  • Understand how search engines work
  • Learn multiple research methods for effective data collection
  • Apply research concepts to market your website successfully
  • Employ best practices and techniques to promote high search engine rankings of your website
  • Learn how to manage your website and troubleshoot problems
  • Effectively measure the success of your website and increase your skillset with analytics
  • Marketing managers
  • Digital marketing professionals
  • Content writers
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs and business owners

Frequently Asked Question's

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

This certification is appropriate for anyone interested in becoming a SEO Professional.

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified SEO Professional exam. All required resources are provided as part of the online certification course.

Please send us an email to, and we will answer any queries you may have!