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Web Analytics Professional

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Web Analytics Professional

Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Why Should You Choose This Certification?

  • Be introduced to Web Analytics.
  • Be aware of the different analytics tools.
  • Be aware of some Web-based Analytics and software products.
  • Learn Affiliate, Internet, and Referral Marketing.
  • Understand advertising using analytics.
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Web Analytics Professional - Instructor Led Training

15 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Sold Out
25 th  October
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)
Filling Fast
1 st  November
Sat&Sun (4 Weeks) Weekends Batches
Timings: 07:00 AM - 11:30AM(IST)

Course Curriculum

  • Digital Analytics
  • Introduction to Building Blocks
  • Building Blocks -Google Analytics
  • Digital Analytics
  • Digital Analytics Maturity Model
  • Using the Digital Analytics Maturity Model
  • The Three Heads of Online Analytics
  • The Customer Journey and its Various Approaches
  • Designing for Persuasion
  • Defining Business Goals
  • Key Performance Indicators
  • Introduction to the Analysis Perspectives
  • Lean Six Sigma Principles -Define and Measure
  • Lean Six Sigma Principles -Analyze, Improve, and Control
  • Data Analysis
  • Analysis Perspective Providing Insights
  • Expressing Exactitude or a Sense of Scale
  • Tag Management System
  • Vendor Selection
  • Qualitative Data
  • Competitive Intelligence and Other Tools
  • Conversions Funnel
  • Experimentation and Testing
  • Conversion Scenarios
  • Attributions
  • Retention and Expansion
  • Expansion Scenarios
  • Advocacy
  • Facebook and LinkedIn Insight

About Web Analytics Professional

Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.

  • How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
  • How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
  • Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
  • In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics
  • Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement
  • Online web analytics implementers
  • Online web analytics data reporters
  • Digital analysts
  • Digital marketers

Frequently Asked Question's

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.

The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.

Please send us an email to, and we will answer any queries you may have!